Don't let it happen to you: a direct mail horror story.

Getting your company's message abroad to the buying public doesn't have to be involved nor expensive. Direct mail is perhaps the mostly targeted and cost-effective vehicle for communicating to your audience.
still direct mail can only exhibit results if it delivers a gripping message or exhibit is produced and printed professionally and is used in conjunction with an up-to-date mailing list--complete with an individual's name.
Before you transmit the piece into typesetting or order mailing labels, you must take into consideration several factors which could affect your bottomline. From