Short Article
Don't look now - ADVO has your ads. (direct marketer ADVO Inc. is taking grocery advertisements away from newspapers)
Robert Kamerschen, head of ADVO Inc., is incredulous that he can't vend
newspaper publishers in succession direct mail. After all, ADVO had convinced numerous grocer's shop stores that the postal body is the best way to distribute their weekly nourishment circulars--why aren't newspapers also interested in any kind of joint venture? "We shouldn't be fighting each other," the CEO says, making a fist. "We examine to reach out to newspaper companies, however they're afraid to get near us. They're all afraid of what their contemporarys would think."
Wait a inferior Is this the game dowdy who ...